As a full-time blogger and social media user, I often get into conversations with car dealers already using social media, who wonder why it doesn’t seem to work for them. I have three questions here:
- What do you define as social media?
- How are you using it?
- What is the expectation and how is it measured?
Everyone uses those words: social media. But: all media is social. All media is marketing. All social marketing is advertising. Advertising is a unified process – not grouped into print/online ours/online other.
Advertising brings a brand and a service to someone’s attention. Advertising only works when we get positive reactions to our message. That message must be consistent and real. Everything we send out should come off the same hymn sheet.
Think about your use of social media: Facebook, Twitter if you use it (not the end of the world if you don’t), blogs on your own site, ads and advertorial in your local press. Do they send your message in an energetic, positive way? Or is it just a case of using up the space? If it’s not believable and inspiring, then yes, maybe you are wasting your time putting it up.
I mentor individuals and businesses who want to get the most from channels like Facebook and own-site blogging. If you want to see results from business won via existing supporters’ social networks, maybe your approach just needs some focus. Give me a call on 077911 19151 and let’s discuss it.