April 20, 2014

Social Media Marketing: The Best in Motorsport

Posted on November 23, 2011 by in PR & Marketing

Mighty Motor Media is enjoying a great finish to 2011. All of our clients are enjoying terrific success, and all appreciate our efforts in helping to make it happen.

Race4Change is finally off the starting blocks and rallying the 2011 East African Safari Classic, to raise awareness of microfinance as a means to empower women. We’ve got one driver in the lead (Waldegård), one driver in fifth place (Funk) and, though Travis Pastrana has had a few issues, he has been running as high as sixth and has brought millions of eyeballs to the cause.

Website hits have risen more than tenfold since the rally started. Feeding and growing that appetite is what we are on board to do. I’m working with Wasserman Media in LA to push social media and blog messaging and build the audience, encouraging people to get involved and donate to the Race4Change.

According to Twitter, Race4Change has been mentioned on Twitter 130+ times, reaching over 850,000 people in the last 24 hours. Our Facebook insights page shows that the brand has been exposed to almost 630,000 friends of fans from this one page. Add in the 300K headcount reach from my Porsche blog FB page, and the traffic generated by media shares, and you are certainly approaching a potential audience of two million from simple Facebook fan pages.

Then add in the 3 million+ followers Travis Pastrana brings to the party, and the huge audiences his sponsors Red Bull and DC Shoes have behind them and you are past ten million friends of fans.

Regardless of how you look at it, social media marketing is the best for motorsport. Nothing is as immediate and nothing is as viral. NOTHING.

Mighty Motor Media can oversee your entire motorsport social marketing campaign, or we can subcontract on a content creation basis to operations anywhere in the world. If we can blog a rally in a communication blackspot, we can do it anywhere! Email us to discuss your social media marketing plans, or call me on +44 77911 19151.

Tuthill Porsche Ice Driving: 2011 Video NOW ONLINE

Posted on November 7, 2011 by in Porsche Specialist PR

Tuthill Porsche have just uploaded their latest ice driving video, promoting their NorwayIceDriving.com winter driving school.

The school features up to ten of their classic 911 rally cars, many of which are built on the humble 911 SC. An SC never had such a fantastic retirement!

More details of the course location, options and what else is involved on the Classic Porsche Blog. Enjoy the video!

Mighty Success for Mighty Motor Media

Posted on November 1, 2011 by in PR & Marketing

Things could not be busier at the minute! I’ve just signed with MSN Cars UK to supply some Used Car Buyers Guides, which nicely fills the gap left by Autocar’s change of Features Editor, and everything else I’m doing seems to be really well received.

This month’s Porsche World magazine features FOUR pieces written on this MacBook, including the first Rauh Welt outside Japan, a focus on Porsch-Apart in Bury, Rob Richardson’s 924 in the You and Yours slot and a pair of pages from me on whatever takes my fancy. All of those articles feature my pictures: really rewarding stuff!

This month’s Total 911 also features plenty of bits from yours truly, including a fun words and pictures article on Björn Waldegårds attempt to win the 2011 Safari Rally in a Tuthill Porsche with Race4Change.

Plus we’ve got tons of stuff in the pipeline: the bits I brought back from the US including a Rennsport piece and the story of Gijs van Lennep in his 917.

Building my new office and workspace is coming on a treat too, as is restoration of my M3 at RacingRestorations.com. I couldn’t have imagined a better end to 2011: here’s to more of the same and some exciting new clients in 2012!