If you’re a small business owner taking your first steps into digital marketing, here’s our five-step programme to developing an effective content plan and digital marketing strategy.
The key ingredient in social media marketing is consistency. If your brand delivers a consistently high level of service offline, then it must do the same in the digital space. The online and offline cultures must align.
How inconsistent social media marketing can destroy a decent business: why social media marketing should never be reduced to keeping the channel ticking over with any old content and hoping for the best.